After our discussion last week about advertisements in our society, I saw a commercial that cracked me up. I had seen the commercial for the first time in last year's superbowl, but had never really thought about its message. The commercial I am refering to of course is the one for Planters peanuts that stars an unatractive woman who uses Planters peanuts to become attractive. If you haven't seen this commercial, it is definately worth seeing on Youtube. The commercial preaches that even over-weight women with unibrows can pick up men if they use this product. The first time I saw this commercial, I remember that I couldn't stop laughing. The marketing department at Planters is either amazing or crazy.
I admit that after watching this commercial I definately did not want to eat peanuts. So what's the point? I believe that many companies use humor so that viewers will remember their product. Although I do not know if this commercial helped sell the product, I am certain it got people talking. After the Superbowl, I remember watching this commercial, among others, in business class because it used the marketing technique of "secret ingredient." After just seeing it again today, I laughed for a different reason: will this commercial help sell peanuts?? This proves another example of how advertisement is used in our country. And although I don't feel like eating peanuts after watching it, I am very intrigued by the goals of many modern day commercials.